War wives with husbands overseas faced the hardship of a fixed income
as the cost of living ballooned around them. Nonetheless, Canadians were called
on to loan money to the government through war bonds. The "victory bond" drive
was remarkably successful, raising $100 million in its first offering alone.
By 1917 the government instituted "controllers" for food and fuel to
encourage the commodity conservation. For example, in 1917 the Food Controller
of Canada, sent out a "War Meals" brochure that offered advice for "Practical
Suggestions to Save Beef, Bacon, Wheat and Flour to Meet the War-Needs Overseas." Canadians
were encouraged to "Fight With Food", take up the challenge of "Fuel-less
Sundays" and "meatless Fridays," not hoard, eliminate wasteful
shopping and cook following special "war menus" that stressed using
substitute ingredients for those needed on the frontlines.